“Threading the needle to reach your target audience with precision and impact.”
Connecting to your target audience can feel like you are threading the needle – tedious, time-consuming, and challenging. You know your product or service, but the approach to reaching the target audience is difficult to determine.
We use strategic planning and “discovery” sessions to uncover your brand’s pain points and opportunities. Through detailed assessments, we identify the tools and messaging needed for meaningful marketing impact.
We can blend uniqueness in approach and creativity to help you bridge the gap in connecting with your target audience. We are skilled at developing messages designed to create a platform to position your brand as more than a unique feature, but overall, as an impactful, distinct “experience.” In doing so, the focus centers on the appeal of the “experience” to new customers, while maintaining the connection to ongoing existing customers. Tapping into the emotional element invites a sentiment that your brand and its features can be perceived as a meaningful lifestyle choice and a necessary part of their buying pattern!
We are and have been on both sides of the B2B engagement – as a business and as a marketing connector. Open the Door to New Beginnings!
"Janice Gregory was instrumental in helping us drive attendance to our Fall St. Louis Business Expo. She secured not only radio interviews but numerous television spots that helped us create the buzz we needed to attract attendees. She was also able to get one of our exhibitors on television to show viewers the types of exhibitors they would meet at our show. Her help was extremely valuable in spreading the word about our event. Because she already had the contacts and knew the industry so well, she was able to help us quickly gain the buzz and exposure we needed to promote the show and exposure we needed to promote the show and drive attendance."
"Gregory Communications was hired by Create Your Event to produce a successful PR campaign for electronics recycling drive. We worked together and formed a game plan. This company has incredible PR knowledge and creates successful plans. Following the plan, we exceeded our goals. During the process, the company was extremely punctual, organized, had excellent collaboration skills, always was willing to provide advice and revise and regroup the tactics to achieve the objective."
"Gregory Communications was instrumental in assisting Southern Illinois Builders Association with celebrating its 75th Anniversary by providing creative, timely marketing, to elevate the awareness of this pivotal moment. I would highly recommend her services to anyone wanting a quality product."
"Gregory Communications equals out-of the-box thinking in its representation for any company seeking strategic public relation services. Presenting You Image Consulting has gained valuable insight in areas of client relationship management, among other benefits from the keen strategic abilities of this company."
"Gregory Communications is my go-to agency for marketing consultation. As a start-up, guidance on my target market, price-points and image awareness are crucial to moving to the next level. With Janice's expertise and coaching, I feel confident in being able to direct and grow my business".